Googled (58 page)

262
The first show was a new animation series:
Brooks Barnes, “Google and Creator of ’Family Guy’ Strike a Deal,”
New York Times,
June 30, 2008.

262
There was Google AdPlanner:
New York Times
and
Wall Street Journal,
June 4, 2008.

262
There was the exchange of employees:
Ellen Byron, “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation,”
Wall Street Journal,
November 19, 2008.

263
There was a new partnership with General Electric:
Michael Helft, “Idealists and Green Agenda: Environmental Investments Could Pay Off for Google,”
New York Times,
October 28, 2008.

263
Larry Page:
covered extensively in the press and blogosphere.

263
“YouTube crossed the line”:
author interview with David Calhoun, June 25, 2008.

263
“does not feel safe”:
author interview with Terry Semel, July 9, 2008.

263
“hosts”:
author interview with Eric Schmidt, September 15, 2008.

264
“Knol is not a serious threat to Wikipedia”:
Nate Anderson tech blog, January 19, 2009.

264
A Google invented browser:
official Google Blog announces Chrome, September 1, 2008.

264
“the defining technological shift of our generation”:
Schmidt speech at annual shareholders meeting, May 8, 2008.

264
“Everything we do is running on the Web platform”:
Larry Page and Sergey Brin at Chrome press conference from Kara Schwisher video blog on All Things D, and from Richard Waters,
Financial Times,
September 2, 2008.

264
“the most important
product”: author interview with Eric Schmidt, September 15, 2008.

265
Despite its importance to Schmidt:
Jessica E. Vascellaro and Robert A. Guth, “Google Tackles Microsoft in Launch of Browser,”
Wall Street Journal,
September 2, 2008.

265
“ten thousand iPhone applications:
reproduced in Mary Meeker’s Morgan Stanley report, ”Economy/Internet Trends,“ December 19, 2008.

265
1.6 billion text messages:
Schmidt speaks at annual Google shareholders meeting, May 8, 2008 and viewed on
Google.com
.

265
”Because his customers use so many more services“:
author interview with Ivan Seidenberg, October 30, 2008.

266
”almost a third of all Google searches“:
Brin, ”Letter from the Founders,“ Google 2008 annual report, April 2009.

266
”I would love to argue“:
author interview with Eric Schmidt, September 15, 2008.

266
”We’re watching it“:
author interview with Ivan Seidenberg, October 30, 2008.

266
”Privacy is a much noisier issue“:
author interview with Barry Diller, January 10, 2008.

267
A March 2008 poll:
TRUSTe privacy survey from Stephanie Clifford, ”Many See Privacy on Web as Big Issue, Survey Said,“
New York Times,
March 16, 2009.

267 Huxley more relevant than Orwell :
Neil Postman,
Amusing Ourselves to Death: Public Discourse in the Age of Show Business,
Viking Penguin, 1985.

268
”It’s a totally different kind of advertising“:
author interview with Irwin Gotlieb, February 11, 2008.

269
the November 2008 Web 2.0 Summit:
attended by author, November 5-7, 2008.

269
The gloom extended to Silicon Valley :
the recession’s impact on the valley from a spate of reports, including: Ashlee Vance, ”Tech Companies, Long Insulated, Now Feel Slump,“
New York Times,
November 15, 2008; Richard Waters and Chris Nuttall, ”Optimism Fades as Silicon Valley Suffers Job Losses,“
Financial Times,
October 20, 2008; Daniel Lyons, ”Down in the Valley,“
Newsweek,
October 20, 2008.

271
He wrote a blog in January 2009:
Michael Arrington, ”Some Things Need to Change,“
TechCrunch.com
, January 28, 2009.

271
”travel“ no longer a top search word:
Eric Schmidt, in a speech at Bloomberg headquarters in New York attended by the author, October 20, 2008.

271
searches for ”bankruptcy“ had jumped 52 percent:
Jonathan Rosenberg at Google’s first quarter earnings call on April 16, 2009.

271
”most significant thing that happened at Google“:
author interview with Bill Campbell, November 6, 2008.

272
”While Google’s success is hard to dispute“:
author interview with Mary Meeker, January 23, 2009.

272
”When everything runs well“:
author interview with Patrick Pichette, April 1, 2009.

272
”Patrick is particularly good“:
Eric Schmidt interviewed by Mary Meeker March 3, 2009, at the Morgan Stanley conference in San Francisco.

272
a bonus for 2008 of $1.2 million:
Form 8-K, filed with the SEC February 26, 2009.

273
For the first time, Coogle was contracting:
Jessica E. Vascellaro and Scott Morrison, ”Google Gears Down for Tougher Times,“
Wall Street Journal,
December 3, 2008.

273
”70 percent of newspapers“:
Tim Armstrong at press briefing during Zeitgeist attended by author, September 17, 2008.

273
from $1,425 per month to
$2,500:
Joe Nocera, ”On Day Care, Google Makes a Rare Fumble,“
New York Times,
July 5, 2008.

274 September 19, 2008, TGIF session:
attended by author.

274
Google finances in 2008:
Google 10K filed with the SEC, December 31, 2008.

275
”Display advertising“:
author interview with Eric Schmidt, April 1, 2009.

275
90 million views:
YouTube traffic from Nielsen Media Research, March 2009.

275
”undenvater“:
Google 10-K filed with the SEC for the year ending December 31, 2008.

276
”our safe landing“:
author interview with Eric Schmidt, April 1, 2009.

276
it experienced its first quarter-to-quarter revenue decline:
Google first quarter 2009 results released on April 16, 2009.

276
”Because it is open source“:
author interview with Eric Schmidt, April 1, 2009.

276
”Although Schmidt disputed this“:
Jessica E. Vascellaro, ”Google CEO to Keep Seat on Apple Board,“
Wall Street Journal,
May 8, 2009.

282
”part of people’s lives“:
Larry Page ”The Playboy Interview“ with Sergey Brin, Playboy, September 2004.

282
”The Internet“:
author interview with Hal Varian, April 1, 2009.

282
”Fifteen to twenty years ago“:
author interview with Michael Moritz, March 31, 2009.

283
”It’s very simple“:
author interview with Sergey Brin, October 10, 2007.

283
”a magic box“:
author interview with Marc Andreessen, February 20, 2009.

284
Google search often sends them 80 to 90 percent of their visitors:
Randall Stross, ”Everybody Loves Google, Until It’s Too Big,“ New York Times, February 22, 2009.

284
”Is the company“:
Nicholas G. Carr blog, The Google Enigma, January 27, 2008.

284
Talgam, a renowned Israeli orchestra conductor:
September 18, 2008, presentation at Google Zeitgeist, attended by the author and available on YouTube.

285
When Patrick Pichette:
author interview with Pichette, April 1, 2009.

285
”the networked world“:
Anne-Marie Slaughter, ”America’s Edge: Power in the Networked Century,“
Foreign Affairs,
January/February 2009.

286
”Googly“:
author interview with Laszlo Bock, March 24, 2008.

286
”It’s hard for me to know“:
author interview with Larry Page, March 25, 2008.

286
Marissa Mayer claimed that half of Google’s products:
Marissa Mayer keynote speech March 15, 2008, to the SIGCSE, available online.

287
The snickers:
David Pogue, ”One Number to Ring Them All,“
New York Times,
March 12, 2009.

288
”the biggest company in history“:
Chris Anderson,
Free: The Future of a Radical
Price, Hyperion, 2009.

288
Many Valley companies:
author interview with Bill Campbell, March 26, 2008.

288
Stanford President:
author interview with John Hennessy, June 9, 2008.

288
Page and Brin have acknowledged:
Adam Lashinsky
Fortune,
January 29, 2007.

288
Google has a pet dog policy:
Larry Page May 1, 2002 Stanford speech on YouTube.

288
The e-commerce site Zappos:
Jeffrey M. O‘Brien, ”Zappos Knows How to Kick It,“ Fortune, February 2, 2009.

289
”how does one make money“:
Kevin Kelly, ”Better Than Free,“
Edge.org
, February 6, 2008.

289
”Google is not a conventional company“:
Google IPO filing, August 18, 2004.

290
”Who would have thought“:
author interview with Steven Rattner, April 22, 2007.

290
was again ranked:
”The World’s 50 Most Admired Companies,“
Fortune,
March 16, 2009.

290
Gates on ”creative capitalism“:
Robert A. Guth, ”Bill Gates Issues Call for Kinder Capitalism,“
Wall Street Journal,
January 24, 2008.

291
”We believe the Internet“:
Yahoo press release, May 2, 2006.

291
extols ”nerd values“:
Craig Newmark commencement speech to UC Berkeley, May 13 2008; Jim Stengel quote from ”Veteran Marketer Promotes a New Kind of Selling,“
Wall Street Journal,
October 31, 2008. Account of Harvard Business School pledge in Leslie Wayne, ”A Promise to Be Ethical in an Era of Temptation,“ New York Times, May 30, 2009.

292
”My pause“: author
interview with Tom Glocer, June 5, 2008.

292
”You can’t wait“:
author interview with Peter Thiel, January 29, 2008.

293
”When I landed“:
author interview with Michael Eisner, June 19, 2008.

293
”feels incredibly exciting“:
author interview with Jeff Zucker, April 25, 2008.

294
”All large media companies“:
author interview with Eric Schmidt, June 11, 2008.

295
Sergey Brin told me that it is Google’s willingness to ”experiment“:
author interview with Sergey Brin, March 26, 2008.

295
Google aims ”to do everything“:
author interview with Marc Andreessen, March 27, 2008.

295
”The French regarded“:
Clay Shirky
Here Comes Everybody: The Power of Organizing Without Organizations,
The Penguin Press, 2008.